BYREDO GETS REAL INTIMATE: new 'BLANCHE' ABSOLU DE PARFUM

Byredo 'Blanche Absolu De Parfum' embraces with a comforting feeling of skin on skin under freshly laundered sheets. It's an amplified expression of the cult favorite 'Blanche', with a higher concentration of fragrance oil, offering more to love, and more to linger as if you never left your bed.

"BLANCHE is about capturing the idea of texture and fabric and skin," Ben Gorman, Founder and Creative Director

The Olfactory Notes

A contrast of purity and strength. The clean aldehydic opening is familiar yet amplified, and accented with aromatic black pepper. The floral heart is richer but softens nicely with a standout rose absolute. But it's the addictive skin-like quality of the base that keeps us wanting more. Ambroxan brings a warm, musky, amber-like quality, while cashmeran envelops with a cozy, smooth, dry wood that lingers with great depth.

TOP	Aldehyde, Black Pepper, Neroli
HEART	Rose Absolute, Violet, Jasmine
BASE	Cashmeran, Musks, Ambroxan, Cashmere Woods

The Packaging

The new bottle design features a textural cap with a nod to traditional Japanese wood-burning techniques, paired well with more industrial-forward bottle and atomizer spray.

The Details

• Launch: 2025

• Family: Floral Aldehyde

• Fragrance: Genderless

• Concentration: Eau de Parfum

• Formats: 50mL / 100mL

• Price: $280 USD / $385 USD

Where to buy

Byredo Offical and authorized stores globally.